MODURAModura is a new eCommerce clothing brand designed for trendy men and women aged 18 to 25. These individuals are early in their careers and looking for an affordable solution for business casual clothing to wear to their jobs in urban areas.
Key Adjectives:
Causal,
Comfortable,
Versatile,
Energetic,
Contemporary
After researching current market trends and analyzing competitors, we take the time to identify and document the key adjectives that best represent MODURA's design style. This step move us to the next stage - Logo Design and Color Selection.
Color Selection
Color selection is crucial to this process. We created two distinct color palettes to evaluate for our brand and determined that Color Palette 1 feels too cold for our messaging.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
